JINGYA GROUP

Jingya Group is unique in China's restaurant industry. To a group that takes cuisine as a means towards artistry, the concern lies in providing space to cultivate an aspect of culture. Though constantly operating in competition, Jingya Group does not yield to passing fashions in the business. It has not surrendered to the craze of advertising as its competitors have. Likewise, in contrast to those who partake in the war of ever more discounts, Jingya Group would suggest rather that warm and earnest service is the foundation to continuing business.

The development of human societies has always been a movement or inclination towards higher levels of civility, progress, and comfort. The service industry unquestionably has this pursuit as a grounding goal within its course of practice. Upon this premise, Jingya continues to explore. In moving forward, we seek distinction by gazing at the collective progress of society. In assuming the traditions inherited from generations past, we look forward to enlightening the possibilities of social life.




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